Delhi Comic Con, in its 2017 edition, has come a long way
The Delhi Comic Con has come a long way. The 2017 edition of the event, held in December, was light years ahead of what it was when it was first organised at the cultural centre Dilli Haat back in February 2011.
At the event six years ago, entry to the handful of stalls at Dilli Haat was free. The 2017 event, however, charged some couple of hundred rupees for a pass. A “super fan” pass was even more.
The success of the Delhi Comic Con, as evident from the money involved, speaks a lot about the changing comic books industry. From legacy paper comic books, the Comic Con has shown that allied products such as stationery and collectibles can be great sellers.
Even motion picture brands have cashed in on the comic books event. After all, it is because of brands like Marvel and DC – which make movies now – that comic books trace their history. So it is only fair that these brands will inject multimedia stuff into Comic Con. It is no longer a game of ink and paper.
However, it is baffling how a soft drink like Mountain Dew entered the comic books scene. It had a loud, attractive stall at Delhi Comic Con 2017, selling sugar-loaded, artificial flavoured carbonated water to children who were coming in to check out the place.
Some things should be left on their own. Comic books create memories in children. Even adults can get immersed in comic books meant for their age. But a health hazard drink at an event for comics? That’s cheap.